Why Our Weekly “Forecast Friday” Posts are Published on Thursdays

Yesterday’s post announced that our series on forecasting methods will occur every Thursday in our Forecast Friday blog post.  So, why are we calling it “Forecast Friday” if it’s published every Thursday?  Simple: we forecast that people are more likely to take off from work on Fridays, especially now that summer is drawing near.  And we want more people to be reading our “Forecast Friday,” even if they are doing so on work time – after all, work is likely where they’re going to be applying what our series tells them.  So, with no futher ado, we look forward to our first Forecast Friday column, this Thursday!


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