About Analysights

My name is Alex Caffarini and I am the president of Analysights, LLC, a marketing solutions firm dedicated to helping small and midsized companies achieve marketing success.  With more than 15 years of experience in marketing research and expertise spanning many industries (banking, insurance, retail, consumer packaged goods, direct mail, and non-profit associations), my areas of specialization include surveys, market studies, industry analysis, and statistical analysis and modeling.  I have a B.B.A. in Economics and an M.B.A. in Marketing and Quantitative Methods, both from Loyola University of Chicago.

When not churning models and crunching numbers, you can find me reading true crime novels at Starbucks, spending time with my nieces and nephews (all 14 of them!), showing off my cooking skills (look out Wolfgang Puck!), working out at Lifetime Fitness, and entertaining friends and family.


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